In a recent blog posted on Duct Tape Marketing by John Jantsch, called “Mirror, Mirror on the Wall, I’m My Ideal Client After All“, the idea that we most want to work with customers that are like ourselves, is well stated. It isn’t just that we prefer people who think the way we do, or that have the same values and common definitions of customer service or partnership – it is also that we want to feel comfortable enough to be ourselves.
Tailor your business or brand to the niche that best suits you!
It is a good idea to put attention and thought into reaching your target audience. It’s a GREAT idea to know WHO your target audience truly is. In order to do that effectively, you have to have a clear vision of who you are (as a company or brand) and how you are going to use that special something to your customers’ advantage. So, what kinds of people do you want to have as clients?
Choose wisely!
We have all had those situations where you suddenly realize that while you and your customer are in the same book, there are pages between you, yet you were both under the impression you were communicating clearly. Much of this happens because of differing views on expectations. This can be greatly reduced by following the advice in the article mentioned above – make sure you match the needs and expectations of your customers or clients and they fit the client model you need to be successful.
Be True to Your Brand
The moral of the story is that you have to be true to the essence of who you are (as a brand and a person) and how you want to interact with your customers. As long as you keep your expectations in alignment with those of your customers or clients, you will not only be a choice with integrity, you will also be their number one choice – because they see themselves as ‘one of you’. And we all know we’d rather spend time and do business with people that are ‘like us’.
Tags: Design, Marketing, reno marketing, web design
